Two prominent real estate strategic consultation firms with an alliance have formed a new brokerage venture focusing on hotel transactions.

R. A. Rauch & Associates and The London Group Realty Advisors have formed Hospitality Advisory Services, offering unique hotel and transient commercial brokerage services.

It’s not a new alliance, just an affirmation of what they have been doing all along.

“For more than 20 years we have worked together on many projects, including market & feasibility studies, strategic consultation assignments, development, asset management and litigation support,” states firm principal, Gary London. “Representing our clients to find deals and capital is a natural extension of our partnership.”

Principal Robert Rauch confirmed that, “This alliance acknowledges the synergy that makes us a ‘one-stop shop’ for our clients requiring the purchase or sale of hotels and distressed assets.”

Neither consultant is abandoning their “day job.” Rather, through this new brokerage effort, both industry experts intend to focus on connecting their clients and networks.

In addition to the brokerage emphasis, the merger of talent between The London Group and RAR offers clients comprehensive services, including:

  • Underwriting, financial analysis
  • Feasibility studies
  • Asset management
  • Bankruptcy & receivership consulting
  • Development services
  • Financial services
  • Marketing
  • Business plan development
  • Expert witness testimony
  • Operations staffing
  • Placement of debt and equity

The new venture is initially targeting Southern California hotel buyers and sellers ranging from limited to full-service hotels.

“Presently, no focused hotel brokerage effort exists in this market,” said Rauch. “That is the niche that we intend to fill.”


The London Group Realty Advisors is celebrating its 20th year serving the real estate industry providing strategic vision, analysis, capital and deal access to developers, investors, lenders, attorneys and public agencies. Clients include real estate developers, investors, owners of real property assets, financial institutions, businesses and public agencies. Assignments cover the entire range of real estate ventures including residential, commercial and mixed use projects.

Gary London
Gary London

R. A. Rauch & Associates are specialists in the hotel sector, having built, owned and managed hotels, and consulted in the hotel sector for over 20 years. RAR focuses on hotel management, asset management, comprehensive hotel consulting and advisory services as well as expert witness work and litigation support. Assignments cover this complete range plus providing support to government agencies and financial institutions.

Robert Rauch
Robert Rauch